Uniform Blog
Use this time in Isolation to research your brand purpose
by Edward Leaney
Clear brand purpose and positioning.
The first part of establishing a brand identity is determining what your purpose and positioning are. The bra...
What are the signs that you need a branded uniform for your business?
by Edward Leaney
You may have a great business and staff but that doesn’t necessarily mean your business is not missing something important. All the signage, stati...
Where to start with a Hospitality Uniform?
by Edward Leaney
Starting up a hospitality-focused business and need a new uniform? A difficult question that often pops up is “Where do I start? There are so many options out there but there is no need to be overwhelmed.
Improving Brand Perception through Visual Concepts such as Uniforms
by Edward Leaney
The way your brand message can be conveyed through corporate clothing is powerful and often overlooked in an increasingly digital world, where face-to-face contact between a brand and its customers is dropping.
High-end fashion designers create uniforms for companies
by Edward Leaney
Big-name fashion designers are getting a piece of the corporate pie by designing for major airlines and corporates. Trading Paris runways for actual runways at airports, designers like Zac Posen are launching chic and sophisticated uniforms for major American Airline, Delta.
Unpacking the psychology behind uniform
by Edward Leaney
What is the purpose of wearing a uniform? What is the psychology behind carefully chosen uniforms specific to certain professions? Should your employees wear a uniform purely for the sake of it?
Make your uniform brand stand out against the competition.
by Edward Leaney
Whether you choose to wear a uniform or not, we all take note when a business we go to regularly suddenly dress their staff in uniform or have a nice uniform upgrade. The first thing that comes to mind is how much more professional it looks.
What is the Psychology Behind Uniform Colours?
by Edward Leaney
Colour can invoke strong feelings, whether you’re aware of it or not, so different industries naturally gravitate towards specific colours. Below is a brief explanation of the colours commonly selected for uniforms and the associated psychological effects.
How to design a company uniform in a few steps
by Edward Leaney
Any business which has a face-to-face business model with their customers is in need of a company uniform. You must not look at these as protocol or a necessary evil but as an extension of the brand. When done well, branded workwear inspires a sense of belonging in those who wear it.
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