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Uniform Blog

Use this time in Isolation to research your brand purpose

Use this time in Isolation to research your brand purpose

Clear brand purpose and positioning. The first part of establishing a brand identity is determining what your purpose and positioning are. The bra...
Use the time in Isolation now to determine your brand’s target audience.

Use the time in Isolation now to determine your brand’s target audience.

The foundation for building your brand is to determine the target audience that you’ll be focusing on. You can’t be everything to everyone. So why...
Importance of Visual Communication

Importance of Visual Communication

Visual communication is about conveying messages through images. It explores the idea that visual messages with text have greater power to educate...
What are the signs that you need a branded uniform for your business?

What are the signs that you need a branded uniform for your business?

You may have a great business and staff but that doesn’t necessarily mean your business is not missing something important. All the signage, stati...
Where to start with a Hospitality Uniform?

Where to start with a Hospitality Uniform?

Starting up a hospitality-focused business and need a new uniform? A difficult question that often pops up is “Where do I start? There are so many options out there but there is no need to be overwhelmed.  
Improving Brand Perception through Visual Concepts such as Uniforms

Improving Brand Perception through Visual Concepts such as Uniforms

The way your brand message can be conveyed through corporate clothing is powerful and often overlooked in an increasingly digital world, where face-to-face contact between a brand and its customers is dropping. 
High-end fashion designers create uniforms for companies

High-end fashion designers create uniforms for companies

Big-name fashion designers are getting a piece of the corporate pie by designing for major airlines and corporates. Trading Paris runways for actual runways at airports, designers like Zac Posen are launching chic and sophisticated uniforms for major American Airline, Delta.
Unpacking the psychology behind uniform

Unpacking the psychology behind uniform

What is the purpose of wearing a uniform? What is the psychology behind carefully chosen uniforms specific to certain professions? Should your employees wear a uniform purely for the sake of it?
Make your uniform brand stand out against the competition.

Make your uniform brand stand out against the competition.

Whether you choose to wear a uniform or not, we all take note when a business we go to regularly suddenly dress their staff in uniform or have a nice uniform upgrade. The first thing that comes to mind is how much more professional it looks.
What is the Psychology Behind Uniform Colours?

What is the Psychology Behind Uniform Colours?

Colour can invoke strong feelings, whether you’re aware of it or not, so different industries naturally gravitate towards specific colours. Below is a brief explanation of the colours commonly selected for uniforms and the associated psychological effects.
How do uniforms impact your brand image?

How do uniforms impact your brand image?

Uniforms help build your Business Brand’s Presence and Visibility, so making a great first impression is crucial. Potential client’s first and for...
How to design a company uniform in a few steps

How to design a company uniform in a few steps

Any business which has a face-to-face business model with their customers is in need of a company uniform. You must not look at these as protocol or a necessary evil but as an extension of the brand. When done well, branded workwear inspires a sense of belonging in those who wear it.