A stylish uniform makes a strong brand impression and can improve how employees feel about their jobs.
For many of us, the idea of uniforms conjures up images of high school, or of some part-time job we once did that has long since slipped off the CV. But correctly conceived, planned and executed, staff uniforms can play an important role in the success of an organisation.
If you look at the purpose of most brand strategies, it’s clear how effective corporate clothing is, in building an identity. To understand the importance of that brand image, we should look first at what it provides.
What is brand identity and why is it important?
In the simplest form, a brand identity is all the visual elements of a brand, as perceived by the consumer. Visual elements include design, symbols and colours that work together to create a recognisable image.
The importance of identity is immense. An established brand or corporate identity becomes recognisable for consumers. Additionally, it provides customers with trust that will, in turn, become company loyalty.
Advantages of corporate uniforms in Branding objectives
Corporate clothing can have an impact on your in-house workforce. This can spill into company branding objectives. It is a natural response that emerges through a structure within all departments of your business.
Providing corporate uniforms for employees will lift morale, pride and determination amongst the staff. Furthermore, lifting and strengthening the company that they belong to.
Implementing a company-wide corporate uniform policy will create authority, responsibility and professionalism. Employees that display a professional attitude will provide consumers with an understanding of the brand’s core values. This will lead to consumer trust and security within the company/consumer relationship.
Staff dressed in company clothing will create an environment that operates on company values. This will lead to a desire among employees to further business agendas, including the brand objectives.
When a workforce has pride within the firm that they work for, they have a higher tendency to spread branding material amongst others. In fact, it’s not uncommon for employees to attach company websites to their social marketing profiles. Often they will share company branding, digital images and video feed as part of their personal identity.
Team spirit is also a natural result of company uniforms design. It leads to the goal of increasing brand awareness and developing a corporate identity. By having a workforce with a high level of team spirit, your company will enjoy departmental interactions. Production will rise as team members brainstorm to do their individual and group tasks. From marketing departments to customer relations, team spirit leads to higher company attachment. Increased innovation and improved willingness to succeed within company goals will occur. Your brand image will have a faster pace of being obtained when all team members are on board.
Company uniforms design are a simple strategy to install that begins within the company’s building.