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Uniform Blog

How does your uniform improve your work performance?

How does your uniform improve your work performance?

by Edward Leaney
Every day, there are several elements that affect what we choose to wear. These could include the people we are going to see, meetings, the events...
Brand Branding Colour Corporate Marketing Tips Trends Uniform
Are you reviewing your Visual Marketing Plan this Financial Year?

Are you reviewing your Visual Marketing Plan this Financial Year?

by Edward Leaney
Despite the wisdom and many benefits of creating a rock-solid marketing plan, almost all marketing plans contains the same fault: They're written...
Brand Corporate Marketing
Use this time in Isolation to make your company’s appearance stand out.

Use this time in Isolation to make your company’s appearance stand out.

by Edward Leaney
Brand Personality Something I have heard several times is the question "If your brand were a person, what would they be like?" It might be a bit c...
Branding Marketing Material Uniform
Use the time in Isolation now to determine your brand’s target audience.

Use the time in Isolation now to determine your brand’s target audience.

by Edward Leaney
The foundation for building your brand is to determine the target audience that you’ll be focusing on. You can’t be everything to everyone. So why...
Branding Corporate Marketing Trends
Importance of Visual Communication

Importance of Visual Communication

by Edward Leaney
Visual communication is about conveying messages through images. It explores the idea that visual messages with text have greater power to educate...
Brand Fashion Marketing Trends
Improving Brand Perception through Visual Concepts such as Uniforms

Improving Brand Perception through Visual Concepts such as Uniforms

by Edward Leaney
The way your brand message can be conveyed through corporate clothing is powerful and often overlooked in an increasingly digital world, where face-to-face contact between a brand and its customers is dropping. 
Branding Corporate Marketing Material Trends Uniform
High-end fashion designers create uniforms for companies

High-end fashion designers create uniforms for companies

by Edward Leaney
Big-name fashion designers are getting a piece of the corporate pie by designing for major airlines and corporates. Trading Paris runways for actual runways at airports, designers like Zac Posen are launching chic and sophisticated uniforms for major American Airline, Delta.
Beauty Brand Branding Case Study Corporate Marketing Material Trends Uniform
Unpacking the psychology behind uniform

Unpacking the psychology behind uniform

by Edward Leaney
What is the purpose of wearing a uniform? What is the psychology behind carefully chosen uniforms specific to certain professions? Should your employees wear a uniform purely for the sake of it?
Branding Corporate Fashion Marketing Material Trends Uniform
How to choose colours for your professional uniform.

How to choose colours for your professional uniform.

by Edward Leaney
Choosing or designing your corporate uniform takes much effort and investment. How can you ensure that you get the best ROI out of your staff unif...
Brand Branding Colour Corporate Fashion Marketing Material Tips Uniform
How your company uniform can nail first impressions

How your company uniform can nail first impressions

by Edward Leaney
You may have heard classic clichés - “You never forget the first impression”, or “First impressions count!” So Why are first impressions so important - especially for your company brand?
Brand Branding Case Study Corporate Fashion Marketing Tips Uniform
Make your uniform brand stand out against the competition.

Make your uniform brand stand out against the competition.

by Edward Leaney
Whether you choose to wear a uniform or not, we all take note when a business we go to regularly suddenly dress their staff in uniform or have a nice uniform upgrade. The first thing that comes to mind is how much more professional it looks.
Airlines Beauty Brand Branding Corporate Fashion Marketing Material Tips Trends Uniform
What is the Psychology Behind Uniform Colours?

What is the Psychology Behind Uniform Colours?

by Edward Leaney
Colour can invoke strong feelings, whether you’re aware of it or not, so different industries naturally gravitate towards specific colours. Below is a brief explanation of the colours commonly selected for uniforms and the associated psychological effects.
Brand Branding Case Study Colour Corporate Cosmetics Fashion Marketing Material School Tips Trends Uniform