Uniform Blog
Are you reviewing your Visual Marketing Plan this Financial Year?
by Edward Leaney
Despite the wisdom and many benefits of creating a rock-solid marketing plan, almost all marketing plans contains the same fault: They're written...
Use this time in Isolation to research your brand purpose
by Edward Leaney
Clear brand purpose and positioning.
The first part of establishing a brand identity is determining what your purpose and positioning are. The bra...
What are the signs that you need a branded uniform for your business?
by Edward Leaney
You may have a great business and staff but that doesn’t necessarily mean your business is not missing something important. All the signage, stati...
Where to start with a Hospitality Uniform?
by Edward Leaney
Starting up a hospitality-focused business and need a new uniform? A difficult question that often pops up is “Where do I start? There are so many options out there but there is no need to be overwhelmed.
Improving Brand Perception through Visual Concepts such as Uniforms
by Edward Leaney
The way your brand message can be conveyed through corporate clothing is powerful and often overlooked in an increasingly digital world, where face-to-face contact between a brand and its customers is dropping.
High-end fashion designers create uniforms for companies
by Edward Leaney
Big-name fashion designers are getting a piece of the corporate pie by designing for major airlines and corporates. Trading Paris runways for actual runways at airports, designers like Zac Posen are launching chic and sophisticated uniforms for major American Airline, Delta.
Unpacking the psychology behind uniform
by Edward Leaney
What is the purpose of wearing a uniform? What is the psychology behind carefully chosen uniforms specific to certain professions? Should your employees wear a uniform purely for the sake of it?
How to choose colours for your professional uniform.
by Edward Leaney
Choosing or designing your corporate uniform takes much effort and investment. How can you ensure that you get the best ROI out of your staff unif...
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