Uniform Blog
Improving Brand Perception through Visual Concepts such as Uniforms
by Edward Leaney
The way your brand message can be conveyed through corporate clothing is powerful and often overlooked in an increasingly digital world, where face-to-face contact between a brand and its customers is dropping.
High-end fashion designers create uniforms for companies
by Edward Leaney
Big-name fashion designers are getting a piece of the corporate pie by designing for major airlines and corporates. Trading Paris runways for actual runways at airports, designers like Zac Posen are launching chic and sophisticated uniforms for major American Airline, Delta.
Unpacking the psychology behind uniform
by Edward Leaney
What is the purpose of wearing a uniform? What is the psychology behind carefully chosen uniforms specific to certain professions? Should your employees wear a uniform purely for the sake of it?
How to choose colours for your professional uniform.
by Edward Leaney
Choosing or designing your corporate uniform takes much effort and investment. How can you ensure that you get the best ROI out of your staff unif...
How your company uniform can nail first impressions
by Edward Leaney
You may have heard classic clichés - “You never forget the first impression”, or “First impressions count!” So Why are first impressions so important - especially for your company brand?
Make your uniform brand stand out against the competition.
by Edward Leaney
Whether you choose to wear a uniform or not, we all take note when a business we go to regularly suddenly dress their staff in uniform or have a nice uniform upgrade. The first thing that comes to mind is how much more professional it looks.
What is the Psychology Behind Uniform Colours?
by Edward Leaney
Colour can invoke strong feelings, whether you’re aware of it or not, so different industries naturally gravitate towards specific colours. Below is a brief explanation of the colours commonly selected for uniforms and the associated psychological effects.
How to design a company uniform in a few steps
by Edward Leaney
Any business which has a face-to-face business model with their customers is in need of a company uniform. You must not look at these as protocol or a necessary evil but as an extension of the brand. When done well, branded workwear inspires a sense of belonging in those who wear it.
Why a good uniform can be great branding for your company.
by Edward Leaney
Correctly conceived, planned and executed, staff uniforms can play an important role in the success of an organisation...